LG 98 Inch UT90 4K Smart TV (2025)

LG UT90 Smart TV Key Features Massive 98″ 4K UHD Direct‑Lit LED Display -> Delivers stunning 4K resolution (3840 × 2160) with sharp, vibrant visuals, ideal for large living spaces -> Direct-lit backlighting ensures uniform brightness across the huge screen — no edge blooming α8 Gen5 AI Processor 4K with AI‑Picture Pro -> Uses LG’s α8 processor for real-time optimization of picture and sound, including dynamic tone mapping and scene-based adjustments -> Features Multi View split-screen and AI Brightness control for consistent viewing in different lighting environments HDR10 Pro & FILMMAKER Mode -> Supports HDR10 Pro and HLG, enhancing contrast and color accuracy for cinematic content -> FILMMAKER Mode preserves filmmakers’ intended color and motion accuracy 120 Hz Refresh Rate & Game Enhancer -> Native 120 Hz refresh rate, plus HDMI 2.1 features—ALLM, Game Optimizer, eARC, and basic VRR support—for smooth, responsive gameplay Smart webOS 24 Platform & Broad Connectivity -> Powered by webOS 24; features Magic Remote, LG Channels (300 free channels), Apple AirPlay, Chromecast, Alexa, Google Assistant, and HomeKit support -> Includes 4× HDMI inputs, USB ports, Bluetooth, Wi‑Fi, Etherhet LAN, and ATSC tuner .   Picture Quality Refined picture, powered by AI The α8 AI Processor 4K with AI Picture Pro automatically adjusts the ideal settings and fine-tunes the picture based on your content. Plus, with Multi View, you can split your screen into two unique views so you can watch even more than before.   Powerful colors that pop HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a “wow” effect. 4K Super Upscaling brings every frame to life LG’s powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity. *Image quality of upscaled content will vary based on the source resolution.     Epic Gaming Bring on the game Quickly customize your gaming experience in one location with the LG Game Optimizer. And, with GeForce NOW included, you can automatically stream and get in the game.   Ambient FILMMAKER MODE Experience cinema as the director intended with FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form. *Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc. *Ambient FILMMAKER MODE auto starts on AppleTV and Amazon Prime video app. *Ambient FILMMAKER MODE applies to NANO90 and FILMMAKER MODE applies to NANO80. Gaming Portal turns your TV into the ultimate gaming hub Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote. *Support for the Gaming Portal may vary by country. *Support for cloud gaming services and games within Gaming Portal may vary by country. *Some gaming services may require a subscription and gamepad. The next generation of LG TV Complete your AI experience with Magic Remote featuring a dedicated AI button Control your TV easily with magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands. *AI Magic Remote’s design, availability and functions may vary by region and supported language, even for the same model. *Some features may require an internet connection. *AI Voice Recognition is only provided in countries that support NLP in their native language. AI Voice ID LG AI Voice ID recognizes each user’s unique voice signature and offers personalized recommendations the moment you speak. *Reduced or limited content may be shown depending on region and network connectivity. *Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *It works only with apps that support the Voice ID account. AI Search Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot. *AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *The US and Korea use the LLM Model. *Internet connection required. AI Chatbot Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions. *Internet connection required. *AI Chatbot available in countries supporting NLP in their native language. *It is possible to link the AI chatbot to customer service. AI Concierge One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history. *Supported menus and apps may vary. *Menus displayed may be different upon release. *Keyword recommendations vary according to the app and time of day. AI Picture Wizard Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.   AI Sound Wizard Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.   New upgrade every year for 5 years with award-winning webOS Re:New Program Get the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure. *webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs. *The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start. *Updates and the schedule to some features, applications, and services may vary by model and region. *Upgrades available for 2022 OLEDs and 2023 UHD and above models. Sound Quality Ai Sound Pro fine-tunes your sound for impact All-encompassing surround sound with virtual 9.1.2 channels Get the surround sound experience with just your LG TV. AI uses deep learning algorithms to make it feel as if sound is coming from 9.1.2 channels all around you.   Dynamic Sound Booster powered by AI Processor AI processing enhances TV sound for a more powerful sound experience. AI Clear Sound Precision tone correction enhances sound clarity for an exceptional audio experience. Enrich your sound with LG TV and LG Soundbar WOW Orchestra, immersive sound through perfect synergy LG QNED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments. WOW Interface lets you control sound easier from your TV The WOW Interface makes sound control effortless directly from your LG TV. Easily manage volume, sound modes, and settings all from one place—no need for a separate remote or app. *Soundbar can be purchased separately. *Soundbar Mode Control may vary by model. *Please note that the service may not be available at the time of purchase. A network connection is required for updates. *LG TV remote usage is limited to certain features only. Connectivity Experience life unplugged With LG Wireless Sound Sync, your LG compatible devices can connect with each other using Bluetooth technology, reducing cable clutter while also synchronizing the audio between devices.       Entertainment Binge-worthy streaming starts here Get instant access to over 300 free channels, including movies, breaking news, sports and more. Discover and enjoy premium new entertainment with nothing more than an internet connection.     A galaxy of entertainment at your fingertips with webOS 24 No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connects you to 300 free channels of sports, fitness, cooking and more.