The striking shades have been developed with men’s hair in mind, featuring high quality dye pigments for a true tone on short to medium length hair. How it works: All colour should be applied to pre lightened hair to achieve a true tone. Our semi-permanent hair colours are designed to last between 5-6 washes. Colours can vary depending on base colour of your hair, condition, porosity & other factors. See colour guide. All colours have been designed to work with men in mind.
